Microsoft, Yahoo agree on long-sought search deal by AP: Yahoo! Tech

Microsoft, Yahoo agree on long-sought search deal by AP: Yahoo! Tech: "SUNNYVALE, Calif. -

Microsoft has reached a deal with Yahoo for an Internet search partnership, ending years of back and forth negotiations.

The agreement announced Wednesday gives Microsoft access to the Internet's second-largest search engine audience.

It adds a potentially potent weapon to Microsoft's Internet arsenal as the software maker girds for an online assault against Google.

Yahoo is teaming with Microsoft following years of financial decay. In the process, Yahoo hopes to recover some of the money that was squandered in 2008 when it turned down a chance to sell the entire company to Microsoft for $47.5 billion.

Microsoft wants to process more search requests because the inquiries have become a critical lever for selling Internet ads."

Say Goodbye to the Dell Mini 9" Netbook

Say Goodbye to the Dell Mini 9" Netbook: "Dell announced that the Mini 9 Netbook was officially discontinued after about 9 months on the market. (Hmm.. did they plan that?)

Netbooks are quickly becoming very popular! And why shouldn’t they? They’re great for travel, perfect for bloggers, and an excellent computer option for kids. So, why is Dell discontinuing?

The good news is that Dell did expand their Mini line and they have a few 10 inch options available for you to choose from if Dell is your preferred computer manufacturer. The Dell Mini 10v (pictured here in green) has a starting price of $299.

If you’re still on the fence or undecided you can always refer back to the video comparison of some of the most popular netbooks around."

Setting Bids - Yahoo! Search Marketing Help

Setting Bids - Yahoo! Search Marketing Help: "Managing Bids

A bid represents the maximum amount you are willing to pay for a click on your ad. You cost per click, or CPC, is the actual amount you pay for a click. Bidding is a key part of managing your Sponsored Search account. An effective bidding strategy can help you:

* Better manage your bids.
* Allocate your advertising spend to help you receive the maximum amount of targeted traffic.
* Gain a higher return on your advertising spend.

Bidding at two levels

You can bid at two levels:

* keyword
* ad group

* At the ad group level, you set separate bids for Sponsored Search and Content Match campaigns.
* At the keyword level, you can only set a custom bid for that specific Sponsored Search keyword, or use the default bid from the ad group.

For example, if you set a custom bid of $0.50 for a keyword, it will set the bid for that keyword at that price. But if you set the keyword to use the default bid, it will use the bid you set for the ad group.

Bidding Adjustments

Bid adjustments are available for use with your account’s targeting capabilities. This feature allows you to add a premium to your current bid in the form of a dollar amount or a per"

Yahoo! Announced Panama Launch : See My Notes About Panama Directly From Yahoo! Search Marketing's Headquarters

Yahoo! Announced Panama Launch : See My Notes About Panama Directly From Yahoo! Search Marketing's Headquarters: "Pricing Model, once cent above the guy below you is what you pay, that is if quality index is equal. If someone is paying $1 and an other is paying $0.75 and then an other is paying $0.60, so if the one bidding $1 is highest quality and the rest are equal, then one bidding $1 will pay $0.61, and one paying $0.75 will pay $0.51 and the one paying $0.60 will pay $0.26."