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Wednesday, July 29, 2009

Setting Bids - Yahoo! Search Marketing Help

Setting Bids - Yahoo! Search Marketing Help: "Managing Bids

A bid represents the maximum amount you are willing to pay for a click on your ad. You cost per click, or CPC, is the actual amount you pay for a click. Bidding is a key part of managing your Sponsored Search account. An effective bidding strategy can help you:

* Better manage your bids.
* Allocate your advertising spend to help you receive the maximum amount of targeted traffic.
* Gain a higher return on your advertising spend.

Bidding at two levels

You can bid at two levels:

* keyword
* ad group

* At the ad group level, you set separate bids for Sponsored Search and Content Match campaigns.
* At the keyword level, you can only set a custom bid for that specific Sponsored Search keyword, or use the default bid from the ad group.

For example, if you set a custom bid of $0.50 for a keyword, it will set the bid for that keyword at that price. But if you set the keyword to use the default bid, it will use the bid you set for the ad group.

Bidding Adjustments

Bid adjustments are available for use with your account’s targeting capabilities. This feature allows you to add a premium to your current bid in the form of a dollar amount or a per"

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