Ad Extensions - Introduction - AdWords Help

Ad Extensions - Introduction - AdWords Help: "Ad Extensions - Introduction
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Ad extensions expand a standard text ad with additional business information such as an address, helping web users easily find out more about your business. Ads will appear as normal across Google and the Google Network, but the additional information may also appear on Google.com and its properties, such as Google Maps, in an enhanced format. For example, if you own a bicycle repair shop in downtown Tokyo, a customer near your store searching for bicycle repair shops or tools to repair their bicycle is a local user you could more effectively reach with ad extensions. The user will see your text ad, along with your business information.

Pricing and traffic

You're charged in the same way for ad extensions as you are for a standard text ad. However when your ads are shown on Google Maps, you won't be charged for clicks on your ad that expand the info windows on the map interface, but you will be charged for clickthroughs from the info window to your website.

To learn more about ad pricing in your location and currency, please see the account fees finder.

Where ad extensions appear

Your expanded ads are eligible to appear on Google and its properties (including Google Maps) and the Google Search Network. You can use ad extensions to target multiple locations wi"